Bark Provides Peace of Mind During Internet Safety Month

Bark Provides Peace of Mind During Internet Safety Month


June is Internet Safety Month, and families across the country can benefit from a wealth of tools and resources to shore up their at-home technologies. To kick things off, we’d like to highlight one company in particular that is changing the way parents can help protect their kids from digital dangers.

Bark’s award-winning and affordable service monitors texts, chat, email, YouTube, and 24+ social platforms for signs of cyberbullying, sexting, sexual predators, depression, suicidal ideation, threats of violence, and more. Parents are alerted through the app to potential issues so that they can talk to their kids about what they’re going through, get them the help they need, or even call the police if necessary. Read 

Millions of kids across the U.S. are better protected online with Bark’s monitoring service. It also builds trust between parents and their children and encourages them to grow into responsible digital citizens. There may be no better way for parents to gain peace of mind during Internet Safety Month than by signing up for Bark. Click here to read a review that was recently in the Wall Street Journal (paywall).

How Bark Works

Bark uses advanced artificial intelligence and machine learning to analyze online communications. When the technology detects a potential issue, it sends an alert to parents along with recommended actions on how to handle it. The technology keeps up with the evolution of teen slang, and it can detect issues within text, images, web pages, attachments, and more — it can even pull them out of hand-written notes and translate pictographic fonts like Wingdings.

The value of Bark doesn’t end with its technology. Because parents are only alerted when there might be something wrong, they don’t have to spend hours each week spot-checking their kid’s phone. Instead, they can give their kids the freedom to be themselves online, knowing they have a safety net in place. There’s no substitute for thoughtful parenting or ongoing conversations about digital safety. But Bark helps parents and kids work together, build trust, and even strengthen relationships.

A Leader in Online Safety

Kids today face dangers and pressures that previous generations can hardly imagine. Suicide has become the second-leading cause of death among teens, and Bark has sent over 10,000 severe and imminent alerts to parents and schools regarding self-harm and suicide. Cyberbullying is also a huge problem. In March, Bark testified at the Georgia Assembly Committee Hearing on cyberbullying, which resulted in a unanimous vote to form an exploratory committee to study the issue and eventually pass legislation to confront it. Bark is committed to leading the charge in digital safety, and we appreciate everything they’re doing to help keep kids safe both online and in real life.

There are plenty of reasons to celebrate technology, but even the best kids will find themselves in difficult online situations at some point. Often the only signs of trouble are buried deep within a tween or teen’s phone. The majority of the time, parents aren’t even aware there’s an issue until Bark sends them a notification. That’s why families need Bark — an essential tool for parenting in the digital age. This month you can sign up for Bark with code BARKUW for a free, 30-day trial. Bark will also donate 25% of the proceeds from the first year of your subscription back to United Way.