Managing Your Cash Flow Through the COVID-19 Crisis
5 Steps for Small Businesses


Black man at a blue door, holding a sign that reads "NOW OPEN FOR SMALL BUSINESS"

The COVID-19 pandemic is negatively impacting our community’s public health and economic health. Small businesses are among those suffering from tough economic struggles.

Wayne Cottrell, Retired CFO (from several different companies)
and  former Small Business Development Center consultant
shares some keen insights into managing your cash during this crisis.

  1. Schedule Your Fear.

    Put it on your calendar for one hour a day. Fear is going to hit you, but it is of no use to you. When you feel it, tell it that it must wait for your appointment later in the day. You can deal with it during your lunch break, power walk, or before you put on your TV show at night.
  2. Communicate, Communicate, Communicate.

    Be open and honest with everyone you deal with: vendors, employees, spouse, yourself. Be in communication with anyone you owe money to. Don’t let anyone that owes you money go more than 30 days without a phone call. Email might not be good enough, pick up the phone.
  3. Be Truthful And Keep Your Word.

    Don’t make any promises you can’t keep. If you make any promises, make sure you follow through. Your trust and reputation are more important now than ever.
  4. Remember that you are not alone.

    Everyone is going through it right now. Together, we are going to get through this.
  5. Always Know Where Your Cash is Flowing.

    If you would like Wayne’s handy dandy cashflow Excel worksheet or the PowerPoint slides, email Scott Leslie at to ask for access.