Does Reading Aloud Really Matter?
Get in the Re(A)d Zone!


When every child is read aloud to for 15 minutes every day from birth, more children will be ready to learn when they enter kindergarten, more children will have the literacy skills needed to succeed in school, and more children will be prepared for a productive and meaningful life after school.

The Re(a)d Zone (a signature initiative of 50 Fund – the legacy fund of the San Francisco Bay Super Bowl 50 Host Committee), is a champion of the Campaign for Grade-Level Reading and believes that literacy efforts begin before children start school, they begin at home. 

Research shows that reading aloud is the single most important thing you can do to help a child prepare for reading and learning.

Benefits of Reading aloud every day for 15 minutes…

  • Builds literacy skills. Vocabulary. Phonics. Storytelling. Understanding. Reading aloud strengthens literacy skills.
  • Grows your child’s vocabulary. Reading aloud can introduce many new words and ideas.
  • Builds brains. Birth to age 5 are important years for developing language skills.
  • Enhances knowledge. Books are for fun – and for facts. You can your child can learn something new when you read aloud.
  • Fosters a love of reading. Parents who read aloud help sell reading! The more books you have, the more your child will read, and the better they will get at it.

Make a game plan for success:

  1. Give those 15 minutes of reading aloud all you got! Enthusiasm is contagious, make sure your child catches it.
  2. Read with expression. Go ahead…Use voices. Do sounds effects. Make a fool of yourself… your child will love it.
  3. Let your child turn the pages, if he or she can. Over time, your child will learn which end of the book is up, that the letters are the things you are reading, that the text flows from left to right…
  4. Point to the pictures, and talk about them. Make them relatable: “Hey! That looks just like your toy train.”
  5. Find books that have awesome pictures, rhyming, and word play. Short, simple board books are great for babies. In fact, some the best books have hardly any words at all.
  6. Books, books everywhere and lots of stuff to read. Nurture a reader: Make books an accessible part of your child’s environment.


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