5 Ways to Make your Business Stronger, Right Now
Steps for Small Businesses During the COVID-19 Crisis


By: Sandra Swenson-Scott, owner of Clear Vision Coaching

Everyone in our community has been impacted by the COVID-19 crisis, including small business owners. Check out five simple steps for helping your business bounce back quickly through these tough times.

  1. REVIEW your budget. 
    Man holding small tablet with charts and graphs wearing striped shirt and socks.
    Be honest and realistic about both your revenue and expenses.  What are a couple of things you can do to reduce your expenses?  
  2. REFRESH your business model.
    bright light bulb
    What is the best idea for you to create or expand a revenue stream?  Get creative and get moving.
  3. REACH OUT to both current and past clients and colleagues.
    Three people seated at a table with laptops smiling.

    Let them know that you care about them, and find out how you can support them, or collaborate with them.
  4. REVISE your online marketing.
    Person tapping tablet, screen reads ONLINE MARKETING

    Update your profile on your website, Linkedin, Facebook, or any chamber or association you belong to.  Does your website clearly state if you are open, what your hours are and how to reach you?  Let the world know what you are doing right now!
  5. REQUEST a meeting with your mentor or business coach.
    aerial view of two people having coffee

    As you come up with new ideas for your business and you evaluate your priorities, trusted advice, and perspective are more important than ever.  Your mentor can keep you focused and motivated.  They will also remind you that they believe in you.


Professional photo of an older woman in a blue and white floral blouse. Sandra Swenson-Scott is an alumna of the University of California, Berkeley, and has over thirty years of experience in corporate training, business management, leadership development, and sales & marketing. 
Sandra is also currently a Senior Director Consultant for Business Network International, responsible for supporting a team of 12 directors and 26 BNI chapters in the greater Sacramento region. Her company, Clear Vision Coaching, is dedicated to helping business owners with goal setting, time management, business plans, marketing strategies, and leadership skills.