Local colorful run to benefit United Way’s Fit Kids Project
Run or Dye seeks runners and volunteers

News Release

February 27, 2013 – Sacramento residents will get even more colorful as Run or Dye comes to town offering a 5K colorful run benefiting United Way California Capital Region’s Fit Kids project. The event will take place at 9 a.m.on March 16 at  McClellan Air Force Base, and runners will be sprayed with safe, powdered dye on a four-part route.To sign up, visit www.runordye.com/locations/Sacramento-2013 and enter the code UnitedWay10 for a $10 discount through March 3. Run or Dye also will donate $5 to United Way for every signup using this code. Discount code available through March 3.

Runners of all experience levels are encouraged to wear creative outfits, such as an old prom dress or footie pajamas, or wear white so that colorful dyes show up boldly.

United Way also is seeking 90 volunteers for Run or Dye, one of 90 volunteer events happening this year to commemorate United Way California Capital Region’s 90th anniversary. Run or Dye will donate $50 to United Way for every volunteer who participates and will allow a United Way Fit Kid to run for free. To volunteer, visit www.yourlocalunitedway.org/RunOrDye.

“Run or Dye is a great way to teach United Way’s Fit Kids that exercise can be exciting and fun,” said Steve Heath, United Way president and CEO.

“That’s what Fit Kids is all about: helping kids develop a culture of eating right and exercising so they can stay fit their whole lives and avoid the dangerous health issues that come with obesity. We’re grateful to Run or Dye for giving the whole Sacramento area a fun way to get in shape and for recognizing the important work our Fit Kids project is doing.”

United Way’s Fit Kids project helps kids and teens create a healthy lifestyle by learning about nutrition and exercise. With 23 percent of adults and 30 percent of youth in the Sacramento region considered overweight or obese, United Way is funding six local nonprofits to tackle the issue of childhood obesity: Amador-Tuolumne Community Resources, Boys & Girls Club of Auburn, Child Abuse Prevention Council of Sacramento, Health Education Council, Sacramento Chinese Community Service Center and YMCA Superior California. In the first year of the program, 88 percent improved in at least one domain on the Fitnessgram test administered in schools. For more information, visit www.yourlocalunitedway.org/health .

For 90 years, United Way California Capital Region has actively worked to address the community’s most pressing issues, now focusing on innovative solutions related to high school graduation rates, household financial stability and obesity. United Way’s team of nonprofits, businesses, donors and volunteers are working together to provide positive, measurable results on these issues through United Way projects: STAR Readers, $en$e-Ability and Fit Kids. Community members can give, volunteer and advocate in support of the causes they care most about, benefiting United Way and hundreds of nonprofits in Amador, El Dorado, Placer, Sacramento and Yolo counties. United Way is an independent, local affiliate of United Way Worldwide. For more information, visit www.yourlocalunitedway.org .