How to Encourage Others to Get Involved

Everybody has something to contribute to the common good, whether it is a new idea on how to approach an issue or a strong arm in a construction project. We often sit around wondering how to encourage others to get involved in the causes we hold dear, and it can be discouraging to see people turn their back on a community that needs them.

Here are some ideas on how to help others realize what they have to offer and how best to contribute.

  • Press releases: One important aspect of getting others to participate is to let them know what is going on. A press release is a good way to lay out the important details and background information; plus, you can use the space to relate your project to everyday life and current affairs. There’s no guarantee that the press will pick up your story, but if you don’t inform them of what’s going on, they definitely won’t feature you. A good press release should be no longer than a page and should include at least one quote from an organizer.
  • Flyers and posters: While you’re waiting for the media, you can do your own local advertising. Posters can go up in businesses, including coffee shops or convenience stores; on posts (in some areas); and in libraries. Always ask for permission before posting something inside.
  • Your story: One of the most powerful ways to encourage others to get involved is to share your own passion. Don’t preach to people and tell them how to live. Instead, try telling stories about experiences you’ve had with the cause. Or, provide interesting and personally relevant background information and explain what motivates you to volunteer or donate money.

It is important to always remember that you can’t force someone to take interest in something. No matter how passionate you are about a cause or program, you have to let people come to their own conclusions. By being supportive of others’ interests and spreading the word about your own, you can encourage others to get involved in their community. And you may be surprised to find out that they are already involved in a subtle way that you never would have expected.


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