Another Tale from the Campaign Trail

Diana Vo

“Hi Cole, Welcome to Walmart!”

The past few weeks, I have had the privilege of speaking with over 250 local Walmart associates through twelve presentations at ten separate stores about the Walmart Associate Giving Program, in which United Way is one of the recipients.

The enthusiasm of both store managers and associates is contagious. In some stores, I’ve even been lucky enough to learn the secret store cheer and participate in the group morning stretches. Being directly alongside the donors and answering questions about their giving options has been a rewarding experience and a reminder how much people want to help their community. Major kudos to The Walmart Foundation for matching every donated dollar. Simply informing associates that their gift to United Way is literally doubled when they give through the program has been a success in itself!

If you’re reading this and are a Walmart employee–thank you! If you work in another retail environment or anywhere and need more information for your employees, contact us today to schedule a presentation. Often, being given the opportunity to give back is half the battle.
Cole Forstedt is a private sector campaign manager at United Way California Capital Region.


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