United Way ready to roll out LIVE UNITED Campaign


June 9, 2009 — United Way California Capital Region (UWCCR) staffers have heard it all. So, you’re going to roll out a TP campaign? Or….. United Way is going to wipe out financial woes? Or perhaps one of the staff favorites…. Let’s flush away some budget concerns!
It’s almost impossible not to giggle when talk turns to the June 17 toilet paper drive. The best part? The giggling leads to planning and action. Companies like the Golden 1 Credit Union and AT&T have already rallied employees who want to volunteer to work the collection sites. Another company is going to build a pyramid with TP donated by its employees, take lots of photos and then donate it together on June 17.

The fact is, TP can make a difference. Area nonprofits spend thousands of dollars each year on TP. Loaves & Fishes, for example, spends as much as $15,000 on TP.

UWCCR is going to collect as much TP as possible at three sites on June 17 – Cal Expo (1600 Exposition Blvd., Sacramento), Folsom High School (1655 Iron Point Road, Folsom ) and the Golden 1 Credit Union headquarters (8945 Cal Center Drive off Hwy 50 and Watt Avenue, Sacramento). Every roll will be distributed among 140 local nonprofit agencies in an attempt to shed one absolutely necessary item from budgets that are being squeezed from less private donations and what is certain to be less state and federal funding in the coming fiscal year.

“All joking aside, this is an expense item that is no joking matter to many of our agencies,” United Way President and CEO, Steve Heath, said. “Some of our agencies spend thousands of dollars each year and if we can eliminate that expense, they can spend those dollars on vital health and human services instead.”

AT&T jumped at the chance to help fund the TP drive. AT&T’s Executive Director, External Affairs Tim Ray said the drive is a fun way to create awareness about a serious issue.

“This drive is creating some chatter and dialogue about the needs of our community’s agencies,” Ray said. “This drive is going to help thousands of people. Whether you want to help the hungry or homeless, seniors or infants, this drive will benefit all of our United Way partner agencies and their enormous client base.
“Some people may not be able to write that big check to the cause of their choice, but giving a six-pack of TP is still affordable and you get the satisfaction of knowing it will affect the ability of our agencies to provide services that are in high demand right now. AT&T is proud to help in any way we can.”

United Way California Capital Region is an independent local affiliate of United Way of America and works with nonprofit partners to create lasting results on local community issues through local United Way Focus Areas: Education (Helping Children and Youth Reach Their Potential), Income (Promoting Financial Stability and Independence) and Health (Improving People’s Health). Governed by a local board of volunteer directors, United Way partners with more than 700 employers in Amador, El Dorado, Placer, Sacramento and Yolo counties to raise money through workplace giving campaigns for United Way Projects and nonprofit partners. For more information, visit www.yourlocalunitedway.org.