Alexander Goldberg
Marketing & Communications Director, YMCA of Superior California

Profile

 

  1. Tell us a little bit about yourself. Where do you work? What do you do for fun? 

I am the Marketing & Communications Director for YMCA of Superior California. For fun I golf and I also enjoy hitting the Sacramento Antique Faire every month, trying new beers and breweries around town, going to the Tower Theatre, and hiking.

  1. What motivated you to join United Way’s Young Leaders Society?

I moved to Sacramento in 2009 from the Bay Area and finished graduate school in 2011.  Once my education was complete I wanted to get more involved in the community and explore my new hometown.  Being a sports fan and remembering those funny United Way commercials from the 90’s I came across YLS online and it was everything I wanted.  Helping others, branching out beyond my neighborhood and making new friends while networking.

  1. What’s the best advice you’ve ever received.

My mother told me once that is ok to be the class clown as long as you let the teacher in on the joke. I’ve found that to be true in the working world; humor does more than provide levity but binds colleagues together and communicates levity and sentiments about the realities that a team faces each day.

My favorite inspirational quote though is:

“It’s never too late to be what you might have been.” George Eliot (Mary Anne Evans)

  1. What would you say to other young professionals looking to get involved in the community?

There are so many ways to get involved, volunteer and network in the greater Sacramento area, but I firmly believe that YLS is unique.  The work done now through the Square One Project will echo through the region to raise a generation up for the next 20 years.  Also, through the United Way I have nothing but confidence that the most amount of dollars donated and raised by YLS will find their way to those in need.

  1. If you could change one thing about our community, what would it be and why?

The pride and joy I feel for my new hometown seems to grow every month.From the arena, K Street, R Street, Midtown, the craft brewery scene, Farm to Fork… it is a fun place to live and marvel at compared to what it was just a few years ago… and hearing the goals of a new waterfront, soccer stadium, and tech sector makes me excited for the future and trajectory of our community.I feel that success can sometimes lead to a city losing it’s soul or history (Bay Area), but I was thankful to hear of the Mayor’s commitment to public service and community engagement through Sac Gives Back.That is why I’m hard pressed to suggest a change because I feel there are so many visionary leaders and business people in our community making positive change to our community already.

  1. Favorite Book and TV Show:

My favorite book is Seabiscuit

My favorite TV show is Homeland

  1. Little known fact:

I’ve worked in sports all my life but I collect political memorabilia.I have a collection of autographed campaign signs but also a few functional pieces I use around my home like 1950’s era U.S. Senate coasters.My favorite piece is a Lyndon Johnson Senate Majority Leader cigarette lighter (I don’t smoke though).