Spread the word through email
Here is a sample email plan:
Email #1: Personally email 10 very close contacts (family and your closest friend or two).
Email #2: Send to 10 to 50 close contacts (your entire circle of good friends).
Email #3: Send to as many other contacts that you feel comfortable sending a message to (co-workers, friends of friends, distant relatives, your entire address book, etc.).
Social Media and Beyond: Promote via social media to anyone who will listen.
And, don’t be afraid to send follow up emails! Remember, many people check their emails on their phone and may read your message while on the go. Your close friends and family won’t mind hearing from you a few times and will probably appreciate the reminder!
write emails to friends and family
There is no perfect formula for writing an email asking family and friends for donations, but there are some best practices to guide you:
Writing a General Email
- Start by explaining your connection and why it’s important to you.
- In a sentence or two explain the good work you see Young Leaders Society is doing to advance cancer research and treatment.This helps potential supporters understand where their money would be going and what it would be used to accomplish.
- Be clear to potential supporters about what you are looking for; make a direct ask for financial support.
- Include a link to your fundraising page.
- Thank your contacts for their time and support.
Writing to your Closest Contacts
- You know your closest contacts better than anyone does. Don’t feel like you have to stick to a predefined formula.
- If a one line message is going to work, go ahead and do that. If a longer personal message will work best, do that.
- Just make sure you include a direct request for support and a link to your fundraising page at the end of your message.
- Always remember – Our most successful fundraisers are the ones that write personalized emails to their friends and family.
follow up with people who don’t respond initially
- By setting internal goals (e.g., $200 by end of week two, $400 by end of week four, etc.) you accomplish two things. First, you create more urgency when you ask friends and family for support.
- And second, you give yourself a built in reason to follow-up.
- Reach back out to non-responders when you’re approaching one of your internal goals.
- If you set a few internal goals, you can plan on sending a couple follow up emails. Remember people can easily miss or skip over your initial outreach!
- Include progress updates in your follow up messages and consider including any inspiring stories or personal anecdotes you have about the cause.