Stephanie McLemore Bray
President and CEO, United Way California Capital Region

Why do YOU give to United Way?
There a many reasons why giving to United Way is THE best way to help those in need.

Blog Stephanie McLemore Bray Written by: Stephanie M. Bray

For 25 years I have worked in the nonprofit community. During that time, I have seen many changes in how people give to support their favorite causes. When United Way was started in the late 1800s, it was a way for people to contribute to a community chest to help their neighbors. Through direct mail, online giving and now crowdfunding, people have more choices than ever when it comes to how they give to the charities they want to support. So, I am not surprised that people are wondering why give to United Way when I can give directly to my favorite charitable organization?

There a many reasons why giving to United Way is THE best way to help those in need.

  • When you give to United Way, you are helping to improve literacy rates for children at risk of dropping out of school, providing a safety net for foster youth who have no other resources, and you are helping to provide healthy, nutritious meals to children who often do not have enough to eat.
  • United Way connects donors to nonprofit organizations that would have a tough time doing it on their own. Most charitable organizations have under $100,000 in assets which means that they don’t have marketing budgets or even fundraising budgets. United Way provides them with a way to get in front of people to tell their story.
  • United Way makes it easy for donors to support local nonprofits. We ensure that those organizations are fiscally sound so that donors don’t have to and we enable donors to give small amounts over time that make a BIG impact in the community.
  • We help companies that want to give back to the community by matching them with nonprofits. Our annual Day of Caring is one example of how we help business leaders and their employees support their local communities. This year, more than 116 companies and groups participated in the day contributing more than 4,206 volunteer hours!

Why do YOU give to United Way?