P&G Recipient of United Way Worldwide Spirit of America Award
P&G taps brand power to improve children’s lives around the world
United Way Worldwide recognized Procter & Gamble (P&G) with the 2012 Spirit of America® award for philanthropy, volunteer efforts and community impact. “P&G is a global leader in corporate citizenship and a great United Way partner,” said Brian Gallagher United Way Worldwide president and CEO. “P&G and its employees have demonstrated incredible leadership,
innovation and volunteer commitment which are improving children’s lives and making a lasting impact in communities here in the U.S. and around the world.”
P&G’s partnership with United Way is rooted in a shared sense of global citizenship and a mutual focus on children’s health and education. United Way’s mission to mobilize and empower communities combined with
P&G’s aim to improve life for 300 million children around the world has resulted in numerous early childhood education partnerships, including Born Learning in Panama, Peru, Mexico, Colombia and Brazil. In addition to its philanthropic work, P&G leveraged its unique marketing expertise and social media channels through the P&G brandSAVER program, making donations in order to increase viewership and engagement, with over 50 million U.S. households reached.
“United Way’s Spirit of America award is powerful recognition that we are making a difference in our communities around the world,” said Robert A. McDonald, P&G chairman, president and CEO. “We are humbled by this tremendous honor and grateful for our long partnership with United Way.”
P&G is the largest financial contributor to the United Way of Greater Cincinnati (UWGC) and runs United Way campaigns at all U.S. plants and most international locations. Globally, P&G invests more than $100 million
annually in charitable cash, product and employee donations. Company employees volunteered more than 52,500 hours in 2011, plus senior leaders served on more than 200 prominent local, national and global boards.